About Ref stockholm

REF Stockholm is a professional hair care brand from Sweden, founded in 2004 with the ambition to refine modern salon hair care through the balance of nature and science. Headquartered in Stockholm, the family‑owned company has grown into an internationally recognized brand trusted by hairdressers and consumers worldwide. At the core of REF Stockholm lies a professional-first philosophy. All products are developed with the needs of professional hairdressers in mind - ensuring performance, reliability and innovation in real salon environments. Through continuous collaboration with stylists, the brand delivers solutions that empower professionals while remaining accessible to a wider consumer audience.

ORGANIC KEY INGREDIENTS

All products are made with the philosophy Nature + Science and we promote organic key ingredients that are carefully selected based on their benefits to the hair.

VEGAN FORMULAS

All REF products in our care and professional segments are vegan. Great effort is put into research of finding new vegan ingredients and materials.

ALWAYS 100% CRUELTY FREE

None of REF products are tested on animals. We believe in a world where animals should live side by side with humans, without exploitation.

THOUGHTFULLY
SUSTAINABLE

We offer high-performing products that never compromise on concern and care for cruelty-free products and environmental sustainability.

PROFESSIONAL HAIRCARE–SWEDISH HERITAGE

REF’s Swedish heritage shapes every aspect of the brand. Clean design, functional innovation and responsible formulations are combined to create high‑performance products aligned with modern beauty expectations. All formulas are vegan, cruelty‑free and enriched with carefully selected organic key ingredients.

REF STOCKHOLM AWARDS

REF Stockholm has won numerous iconic awards globally, recognizing our commitment to innovation, performance, and professional excellence. Our products continue to set new standards in haircare, celebrated by industry experts and trusted by stylists worldwide.

+35 markets

+60 stylists

Today, REF Stockholm is present in more than 35 international markets across Europe, North America and selected global regions. Through strong partnerships and a growing consumer ecosystem, the brand continues to expand its global footprint with the aim to become a leading hair care brand catering to all hair-types.

FAMILY HERITAGE

REF Stockholm is a family-led brand built on passion, agility, and long-term vision. Over time, it has grown into a global company serving more than +60k stylists worldwide - driven by a fast-moving, entrepreneurial mindset that turns ideas into impact.

FOR EVERY HAIR–FOR EVERYONE

REF Stockholm creates professional haircare designed for everyone, regardless of hair type, texture, or personal style. Rooted in a belief that beauty is diverse, the brand develops high-performance formulas that meet the needs of a global, inclusive community. By celebrating individuality and embracing all expressions of hair, REF Stockholm empowers both stylists and consumers alike.


Professional Haircare – For Every Hair, For Everyone.

THE PEOPLE BEHIND THE BRAND

STYLIST

MARKETING

DIGITAL

SALES

FINANCE

PURCHASING

LOGISTICS

CUSTOMER SERVICE