A MOMENT TO RESET

We brought RESET to BURNER Studios in Stockholm, inviting selected profiles to step away from the everyday and experience our latest launch. A moment dedicated to movement, freshness and the feeling of starting again.

DEEP CLEANSING SHAMPOO DEEP CLEANSING SHAMPOO

35°C. THEN RESET.

Things quickly heated up with a 35°C workout designed to work up a serious sweat. Because just like the rest of your body, your scalp is affected by an active lifestyle. Sweat, excess oil and product buildup can leave hair and scalp feeling less fresh, making it the perfect setting to put Deep Cleansing Shampoo to work.

FROM SWEAT TO FRESH

After the heat came the refresh. Our guests got to discover Deep Cleansing Shampoo, an airy mousse created to deeply cleanse both hair and scalp. Lightweight in texture but serious about cleansing, it was the perfect finish to the RESET experience.

FIRST IMPRESSIONS? FRESH.

The best part? Seeing the first reactions. From the unexpected mousse texture to that fresh, lightweight feeling afterwards, Deep Cleansing Shampoo made its first impression at BURNR Studios. And this was only the beginning.