THE MIDSUMMER LOOK

Soft summer light, blooming flowers and effortless texture. Discover a midsummer look inspired by Scandinavian summer days with natural waves, soft movement and radiant shine.

Natural waves & soft movement

Weightless shine

Wildflowers in the hair

Glossy shine in every spray

Shine made for midsummer

Soft hold with natural movement

SWEDISH MIDSUMMER

Midsummer is a celebration of light, nature and timeless traditions. From flower crowns and dancing around the midsummer pole to long dinners under the evening sun, it captures the essence of Swedish summer. Surrounded by blooming nature, laughter and endless daylight, it’s a celebration of the beauty of the season and time spent together.

29455_Shine_Elixir_80ml_01

Shine Elixir 80ml

311 kr
31185_Shine_Spray_200ml_01

Shine Spray N°050

299 kr
31340_Flexible_Spray_333_300ml_01

Flexible Spray N°333

299 kr
31170_Heat_Protection_175ml_01

Heat Protection N°230

299 kr
Wipped_Moisture_Mousse

Whipped Moisture Mousse

315 kr
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Frizz Tamer N°130

299 kr

The Inspiration Behind Look

Our stylist created the Midsummer look with a focus on authenticity, natural texture and soft movement. The vision was to move away from overly styled finishes and instead embrace the hair’s natural shape with an undone, effortless feel. Blending softness with natural movement, the look captures a fresh and effortless expression of modern Scandinavian beauty.

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