ABOUT REF STOCKHOLM -

WHERE NATURE MEETS SCIENCE

REF Stockholm is a Swedish professional haircare brand driven by a passion for high performance, sustainability, and ethical beauty. REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves - beautifully and consciously.

Welcome to our world - where Nature meets Science!

ORGANIC KEY INGREDIENTS

All products are made with the philosophy Nature + Science and we promote organic key ingredients that are carefully selected based on their benefits to the hair.

VEGAN FORMULAS

All REF products in our care and professional segments are vegan. Great effort is put into research of finding new vegan ingredients and materials.

ALWAYS 100% CRUELTY FREE

None of REF products are tested on animals. We believe in a world where animals should live side by side with humans, without exploitation.

THOUGHTFULLY
SUSTAINABLE

We offer high-performing products that never compromise on concern and care for cruelty-free products and environmental sustainability.

"WITH SUPERIOR PERFORMANCE INGREDIENTS AND FORMULAS WE TRULY ALLOW REF TO BE A HAIRDRESSER'S BRAND."

Edward Ernstberger, CEO

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.